A girl dressed in white clothes is known as Nirma Girl. The jingle of advertising is still popular . But who is this 'Nirma Girl'?
In the decade of 90s, the company 'Ashim Powder Nirma' was popular. Over time, modernity has touched the point, but the picture of child over the detergent packet does not change. The child was Nirupama. All of them love to call him Nirma. Since then, the name of the detergent is called Nirma.
Nirma was daughter of Gujarat businessman Karsanbhai Patel . She died in an accident on the way to school . The entire family became stunned after the death of Nirma. family of Niyamara wanted that his daughter would be famous one . That desire was not fulfilled. Then Nirma's father, Kosanvai chooses to do something so that his daughter will gain immortality.
In 1969, Karsanvai started producing detergents.He used to bicycle for door-to-door selling. To fulfill dreams, Karsanvai left the job.
To make popular his product he decided to advertise the product and he offered Mr.Dhirendranath Shur to draw a picture of Nirma as logo of the product . It was cheap detergent and In 1985, this detergent was sold mo
Now Kosanvai Patel is owner of assets having value 2,500 crore.